Building a Bicycle While You Ride It

Principal John Komarek shows an event’s evolution by comparing it to a media adoption curve.

Curly: Creative. Communications. is no stranger to events or as Principal John Komarek described them: building a bicycle while riding it. As a firm that’s worked with five events in under three years, we’ve ridden and helped build that two-wheeler right alongside event managers. 

At our office, Curly hosted a workshop to discuss how events should approach engaging the public by understanding their audience’s place in their event’s evolution, and by applying the principles of three major mass media to their social media: advertising, public relations, and marketing. 

Stay tuned for more workshops!