Wearing the Right Attire

Curly’s contract manufacturing client, Bell International Laboratories, is an authority in chemistry in the health and beauty industry. They have more than 20 years of research and development expertise and have formulated innovative and award-winning products for their clients. They lead the way in Organic formulations and green technologies like continuous spray for skin and sun care products.

But sometimes when you’re specialized in science, you might show up to the gala dressed for the lab instead of in your best formal wear. And, if you’ve never been inside the largest trade show in North America for the Health & Beauty Industry, CosmoProf is like walking into a living fashion magazine – aesthetic is king. So we dressed them up for that party:

To dress Bell Labs for the event, the direction was to not only reinforce their scientific authority, but show their understanding of aesthetic and marketing — pillars of a health and beauty brand — and something that presidents, sales people , and buyers know well.

To support their onsite efforts, messaging and imagery were scheduled to Twitter, and Bell Labs interacted with other brands with a scientific, yet informal tone. They are a “Strategic Manufacturing Partner” to message to the direct sale and services, and “The Science Behind Style” to demonstrate the end result of what their clients sell with an understanding of marketing-centric copy with appealing visuals.

No other contract manufacturer actively leverages themselves in this manner, giving Bell Labs another leg up in showing aesthetic and marketing-centric brands that they understand their industry inside and out.